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The Job Application Feedback Waiver
"Okay, so the job application feedback waiver doesn't actually exist but it should because I've spoken to so many people over the last six months, especially who've been applying for jobs and either not getting a reply at all or at the very best getting a stock standard rejection letter with no information as to why they didn't get the job. And the reason many companies don't provide that extra information is cuz they're worried that you might then make a claim against them for some sort of discrimination. I know a lot of companies say it's because we get so many applications we can't replace all but I don't buy that I think it's more particularly in a western world. It's more about the fear of engaging in a further discussion or creating any sort of issue where there isn't that doesn't need to be one dead. I reckon if there was a job application feedback wave aware me as the applicant could send you a waiver which says I would love to receive some constructive feedback on why I didn't get job a while wasn't suitable for the job and I waive All rights of any claims against you then the employers can sit back and say well, okay. This guy isn't actually going to make a big song and dance about it. He sign a waiver so he can't go and sort of claim any kind of discrimination. I actually think that might be an interesting tool now. Yes, it takes a bit of effort on behalf of the employer. But if you're serious about people and everybody says they are but if you're serious about people then that's only going to help you build the value of your brand. So if you were in the position now where you're hiring people then I think about maybe whether think about why you're not providing feedback and if part of the reason you're not providing feedback to applicants is because you're worried about engaging in further discussions or you're worried about potential discrimination claim. Then why not introduce a job application feedback waiver, which I can then sign you can then give me the feedback and then we all benefit you benefit because I see you as a serious employed someone that really does care about people and I'll tell all my friends about you as an employer even though you've rejected me. I will actually get something from it because I now know why I didn't get that job and at least can maybe think about modifying my application for the next job or to apply for different types of jobs. So,
How To Generate High-Value Leads On LinkedIn
"My guest today is Matt Kark. That is the founder of the virtual edge and CO creator of the rainmaker system. An online marketing system that helps coaches, advisers and consultants get two to five times. Hi I'm sorry. Let me start that over again. Two to five high value leads per day from Lincoln without paying for ads. and His business partner have helped over a thousand businesses in seventeen countries grow exponentially. There's three step approach places human connection at its core paving the way for a new wave of lead generation marketing. Virtual. Edge is a multimillion dollar company and they have helped their clients grow to six and seven figures without paid advertising. Which I find fascinating, which is why wanted out to be here today. So thanks for joining me today, Matt. Thank you for having me on. I'm excited to be here. I am thrilled to have you here and I saw this subject is so fascinating for me because I. Feel like I. See a lot of people doing things incorrectly unlinked in and like especially now that we're in the situation where people can't be face to face. Right. So this you know human connection at its core, it is interesting for me but. I want to start with if you would define what Yael believe is a high value lead. Yeah, brilliant. I love that question because most people Wayne, they say leads and especially on. Lincoln. They talk about connections and they talk about how many potential people you're going to reach out to. But that's not really elite. That's just the beginning part of the process. So for me hide that you lead is somebody that has gone unchecked profile. That has been specifically targeted. You've had a conversation with them and you shared with them. What results you can help people like them achieve they say, yes they're interested in talking and you get an email address himself a number that's what I consider lead. And at somebody that is going to be that's lead first of all but a high value lead is someone that you're selling something to fall. You know at least three thousand dollars. Okay, that's interesting. Okay. So that's sort of the benchmark then. Yeah clean okay. Sell. It fit based on that it feels to me like knowing your ideal client is really really important. So you could differentiate between high value lead someone who just might be a good connection for you yes. So. Will you talk some about I? Mean I'm all about defining your ideal client, but for the listeners, will you talk about why that is so important? Hundred percent and you know like you said I mean it's one of the most important things that you can actually do right and. Getting clear on your ideal client will determine a couple of things if it's like, maybe I can take a step back. If you're trying to target everybody, it's very difficult to create a compelling message to get out into the marketplace. Because you don't know what they want and what they're trying to achieve. So if you get laser focused on an ideal client and instead of Trying to use a shotgun from you know five hundred yards are a thousand yards, use a sniper rifle and you're going off to that one ideal client. You can dive deep into are as a person. Instead of just thinking of them as. A prospect potential clients you dive into who they are as a person. When you do that, it allows you to understand who they are and what they need and what the core things are that they're really excited. And the things that are actually going to be excited about buying and spending money intended conversations, and once you do that, you can then just go and find more people like that. You, see for a lot of people that we work with you know they don't need to have forty fifty clients a month. In fact, most of the people in order to get to six and seven and eight figures, they need three to four clients a month. Right, so it's not like you need a ton of clients to be able to generate massive results. Okay. So I love this idea of getting stuck with they are as a person. And I feel like there's people listening who are thinking. Okay. But. If I'm selling like beat be like consultants that that deal with businesses. Does that still told trial. Absolutely one hundred percent because if you're a consultant and you know mean that's what I do and that's a part of our business and a lot of. The companies that we work with our consultants as well. So even then the most specific, you get around few years targeting and what sort of results you can help them achieve the easier it is to reach these guys. Now the mistake that most people make is they go in and they say their business consultant they'll say I help businesses grow right. Number One. What. Kind of businesses who you talking in the business? What are the big problems they have? What sort of growth can they achieve and what sort of timeframe?
If The Crisis Exposes You, Face It, Embrace It & Learn From It
"Like every day at the moment I'm speaking with somebody who has been exposed in some way by this current crisis eight of the businesses being exposed because of a sudden downturn in activity in sales or the skills. A manager or leader have beat exposed because I haven't been able to find a way to deal with this crisis or maybe even the career choice in life choices being exposed because they've realized. Maybe. They've lost their job and they've realized hang on I didn't actually love that job anyway. So it's exposed the fact that they've chosen the wrong direction in the wrong path and all of that is pretty scary at a time like right now but it can also be pretty liberating if you embrace it and if you learn from it and the worst thing that you can possibly do right now he's hide behind the. Crisis and say, well, everything was okay until the crisis my business was great until the crisis my career was great until the crisis I was a great manager until the crisis the worst thing you can possibly do is hide behind that circumstance if it's actually exposing the fact that maybe your business wasn't great maybe you weren't great at that particular job or maybe that's not what you really enjoy doing and that's not to. Say of course, at this crisis hasn't created changed circumstance and chain situations because it can but I think too easily we sometimes just put it all in the it's because of the crisis Boskin and I think that's missing a massive opportunity because if you really are being exposed in some way shape or form by this crisis, what you really need to do is embrace it learn from it and then you can move on. Already,
Marketing To Gen Z
"Takes for joining me today Sarah. Much for having me Dan. I am thrilled and we are going to be talking today about marketing degen's E.. So just so critically important. So I would really love to start with asking you to. Explain how Jansy e customers are different than a millennial customers. Will first of all the Gen Z. and not many people know this but they are the largest living generation today. So fifty one percent of the world population is under twenty five today and it is a whole new world out there. They are changing the game for just about every industry out there and I mean who if the stereotype is true man that's a lot of brunch. But so they're different than millennials for few key reasons, and basically it's for a few reasons about why they. Different different things that happened while they were growing up. And the different environmental factors, different parenting styles, that kind of thing. So the first key reason why they're different whether or not the same that there was a huge shift in parenting styles. So we went from terms like helicopter parenting, Tiger parent to a new kind of parenting style with the other twenty, five, hundred, twenty, six, crowd called tech parenting, and with instead of doing things for their kids parents were. A little more hands off they were teaching their kids, how to find things for themselves online using technology, and they basically have re as a result they've raised a generation who's a little bit more independent than millennials, but also what they did almost inadvertently that they scared. The. Crap out of them about. Anything. That could go wrong online everything from online predators to identity theft and everything in between, and so you've also got this generation WHO's more risk averse millennials? So. In addition to that, they were raised unlike millennials who are raised in a boom economy. This generation was raised in a time of war and recession they were born after these. These are post nine eleven babies. They were born at a very different time and they have seen parents. Lose jobs, take pay cuts, clip coupons budget in a way that millennials never did while they were growing up. And so are actually far more fiscally conservative. I will say I I. Say that term and people go oh so they're cheap they're gonNA love coupons. That's not totally true. The actually just want more value for their money and they're very concerned about the value for their money. They're not a I wouldn't call them cheap this as a whole generation, but I would say they're more concerned with okay. What am I going to get for my money they're not? As concerned with coupons and sales and promotions as past generations. They actually are much more interested in social engagement then coupons or sales, which is the first generation to really be to really take that on. Their hungry because they were raised in a recession because of all the being fiscally conservative all of that. They are hungry for work They're not you know. Coming out of school in going on at, take off a year and go explore Europe or. Nobody's doing that right now. But really like for the past few years this generation as they're entering the workforce, they're just ready to get to work. They're hungry for work their side. GIG savvy they have like multiple jobs they've probably they're very entrepeneurship and fact sixty, one percent coming out of high school say that they don't want to work for somebody else they want to start their own businesses. So it's a huge. Shift in just a very it's a much more entrepreneurial mindset and they're not waiting till the get out of college either to start their businesses are just starting them in high school in college like they're just doing it on the side because the technology is so readily available.
Can I use other people's recipes for my ebook for children?
"Chris, Calloway from Sydney Australia. I be listening to your show right from the beginning our unemployed. I did work in between I'm unemployed. Now again, I've tried several side hustles over the years I haven't managed to monetize. Miss yet I've tried a book club and Dane Grip I, had some success. I've started a youtube channel Foodie phonics, lessons, children, and have a few thought of his. What most recently have self published an evil children. My question is am I, able to use recipes that I find on the intimate and rename them for use in book at the back so that I can use the link for readers to contact me and the floor to your response to them. Thanks for gration cheese. Hey, thank you so much for listening. Thank you for calling in and good work on continuing to try different stuff. It takes a while and then that's that's okay. I love the idea of the Youtube Channel for food phonics lessons. Let's talk about your question. So can you use other people's recipes essentially and kind of rename them a bit It's a bit of a grey area because. A lot of recipes are are very common here. So there's not a lot of difference between let's say some standard recipes. Okay. But other recipes are created by chef. And there is proprietary work that goes into that. So the best safest answer is that you would need to contact the recipes author or creator for permission to use it in this way unless it's clearly something that is in the public domain. Okay now, that said, a lot of recipes as I mentioned are pretty simple. Okay. Are Pretty simple are pretty common or just handed down over the years and such. So if you're making souffles or castle as or something that's either complicated or somewhat unique, I was trying to think like what is unique to Australia and I did some googling and I read about fairy kick which I don't know a lot about even though I have been to Australia many times and love that country but very cake because the thing Australia. So anything that is complicated or somewhat unique. Where a chef is clearly create that recipe and that is something you definitely shouldn't borrow like that belongs to them however since so many recipes are rudimentary and copied over and over for those I think you'd be okay with putting your own twist on it and renaming it as you suggest except perhaps calicut half cows magical mackin sheep's. Or. farm-to-table Foodie phonics fruit salad I'm just providing some names here feel free to borrow these. You can still these or Foodie phonics vary bread maybe it's actually very bread not very kick now that I'm thinking about this more but whatever it is very bread you call it Cudi phonics ferry bread, and perhaps tweak the recipe a little bit i. think that's okay. That's a little bit different than just wholesale. Copying recipe somewhere and putting it in your own yearbook.
How Arsha Jones Started An ECommerce Empire with Less Than $100
"Guys welcome back to the show. This is Michaela and I am so excited to introduce you to today's guest. Today's guest in the hot seat is our show Jones and our show. Hey, our show. Thanks for coming on the show you guys are. One of the people who I've learned the most from this year. Yes. I'm a part of your facebook group as you know. So is a serial entrepreneur and master of many trades. As we speak she's currently operating and managing capital CITCO keeping us all fly through the tease in the trap brand building Iowa's APPs for APPs by the pound all while running the designed blog and facebook group rant bill. So so on this episode, you'll learn how arshile created her first online business with less than a hundred dollars and is now an ECOMMERCE extraordinaire. The welcome to the show our show. Tell us. Tell us more about who you are and what you're currently working on. So. My name name, the journals like you said just. As hard to kind of Embrace that term entrepreneur. You know I put it in bio because it's the easiest. Thing that people can understand without you. Know me having to explain any further but I just you know part of me just doesn't feel like one I'm just a more of a creative. Think of these great ideas and I say how are bring this to light you know so I don't think of me. Oh. I want to create all these businesses I think while that'd be a great product that I could sell, and then it usually turns into something else So each thing that I've started historic off one thing and kind of morphed into something bigger you know. But definitely on my plane is just to be a creative lead who has the ability to see ideas before they're made and know that they be profitable and be fine. You know 'cause this for me it's like. The money is you know but I enjoy the process of it. It's fun to me. To see these things come to live come to life rather and so So that's GONNA. Margot here is you know entrepreneurship is kind of the side It's kind of the five part that happens along with being creative but I just a maker at heart maker. If, I didn't have this I probably be a crafter or. Someone at home like gluing things to get. Definitely have. Creative. Brain and five and like. You know you remind me of the quote unquote the phrase bias for action like you see that on a lot of people's by like. Like I love meeting people who really epitomized that because when you think of an idea, you're like Oh let me let me so I had this. Thought those product together. But before we get into the business as a little bit where are you from like how? Up Bridges Lewis's creative Well, Wa was born raised in Washington DC and I currently live in Maryland but it was partly because of my parents so. You know like most parents you know their idea of they were coming raised with the idea that she would come trade and I'm going to get a government job or something more steady. You know engineer doctor lawyer or something like that But my father kind of wanted us to go into a different direction in. So he kinda pushed us into the arts. Okay. So from a age I would say like eight or nine I always had eager to draw actively or play an instrument actively So. I played the cello. for about eight years amongst other instruments but kind of my heart was in art. So I kind of chose that as a thing I wanted to do. So I did art all through high school until school and then graduated went to these you in Richmond and gut graduated with a BFA. What I didn't realize was that I, didn't really have a plan for my life. And it wasn't like that in college I was like wait. So I'm supposed to like pain control like has wanNA. Make money. Like never even dawned on me that I'd like need a job I love. And so this is around the time that. kind of the DOT com boom had happened. So I learned fairly easily how to design websites and so that kind of kind of figuring out the creative side always had was able to keep a job based on the web design skills that I saw graduated with a BFA. Like I said. With his huge creative background but my but but my day job was web design So that kind of got me into building websites, understanding design understanding how the Web, works, understanding marketing. Social, media and and all that fun stuff and that led me into blogging. Okay. So then because I would get, I would feel questions about the blogging, hosting in how to set up a website and so I put blog. Okay. I'll put a blog. And I'll get all these affiliate links and click. Well. You know I figured out the system and I was making like a passive income about a thousand dollars a month and I was like, wow okay. If I had this thousand dollars a month bright IF I sell a product than I probably can like take another thousand dollars. and. So And for launched, I ended up launching capital. because. Capital city, we sell a wing sauce called capital city Mumbo sauce, and both of is in A. Wing sauce that we originally created is this assaults that you can get here in Washington, DC, metropolitan area
Why You Should Abandon Your Vision
"I enjoin today by Brant Cooper. Brent is the author of the New York Times Bestseller. The lean entrepreneur visionaries create products innovate with new ventures and disrupt market. With over two. Of expertise helping companies bring innovative products to market. Rent plans agile design thinking. Lean methodologies to ignite entrepreneurial action within large organizations. Thanks so much for joining me today brand. Thanks for having me Diane Nice to be here. Well I am thrilled to have you here This is this is I'm really looking forward to this conversation. because. You've got this this split between like industrial thinking and entrepreneurial spirit and and I think especially in the Times that we're in right now it really matters and I'm wondering. If you would talk some about. Industrial minded thinking and how it actually affects business growth. That's the way I think about that. The industrial thinking is really the technology disruption that happened during. A The last century, the industrial age. was really about massive new technology that. To this day has is having a ripple effect. So that type of disruption happens in the core of. The economy so it's typically funded by government entities and the new technology disruption typically emerges out of large rnd centers of the biggest companies in the world as well as. Research Universities, and so we have this sort of this sexy idea about. Disruption and innovation happening with startups and it's quite possible that. Startups are the ones that take that new technology to the market and find the market fit. But the technology invention itself tends to happen in the very core of economy. That's where it starts thinking of the first computers were. The huge mainframes inside of the largest universities in the largest corporations. And that disruption Then starts rippling out to the economy, and so it starts with the buyers also just being large entities, other large universities and government and other big companies. But as that technology ripples through the economy you start getting. More invention on top of the core disruption and new products and services that are being offered and the ripple ends up out to the edge, and that's where we are today we're out at the very edge. Everybody's walking around with a computer in their pocket, and so most of the disruption that's happening in our economy happens out there on the edge, say Uber or AIRBNB or facebook even. It's the very end users whose lives are changed by the adoption of these products and services that was first enabled by that massive technology disruption but now disrupts on the edge. Now. The interesting thing is that it's not technology disruption out on the edge. So there's no technology invention or innovation really that happened at. Or AIRBNB or facebook. And yet the. Companies are often trying to emulate the innovation practices of that core technology disruption and instead of looking at ways of how do we actually do disruption? How do we do invention or innovation on the edge and the practices are different and so that's fundamentally. My my take on on why entrepreneurs and even large companies today that WanNa be quote unquote innovative they have to think of new practices in order to innovate out on the edge. Okay. So Talk to me about than the entrepreneurial spirit. Right to the entrepreneurial spirit is instead of thinking of invention, right? which was the technologist before the entrepreneur today needs to understand their customers deeply. And they can run experiments in order to validate or invalidate their assumptions and they use evidence in order to make decision making. And the reason is, is because the the consumer these days the customer has so much information on products and services in the words of companies right I mean. If a company does something wrong? It's all over social media. So the old branding went with that old school technology invention innovation and so. The entrepreneur's spirit. Is this what I call the threes empathy experiments in evidence. which allows those entrepreneurs out on the edge to understand their customers deeply and instead of worrying about say intellectual property, Ip portfolio or whatever. Their goal is to obtain customer insights and those customer insights which drive differentiation, and if you can capitalize on those insights, you're the one that's going to win in the marketplace.
New York City Council OKs Restaurant Surcharge During Pandemic
"Get set for a 10% surcharge. If you dine in New York City, the City Council passed the covert surcharge 46 to 2. It now goes to the mayor who endorses it. Staten Island Councilman Joe Borelli introduced a bill to save more restaurants from closing. They can you know, let the customers know that they're adding a small percentage. It could be anywhere from 0 to 10%. Just asking their customers. Unfortunately, the chip in more so that they could remain opened in the long run. Opponents say servers may lose tips because the surcharge supporters say restaurants always have the option of raising prices, but this gives them a more transparent way of asking for help. Surcharge is only temporary, expiring 90 days after the resumption of full indoor dining
Should I ask my dad to invest in my business?
"Survey S Should I get my dad to invest in my business or should I ask him to invest my business? I say, I like to point out that it's good that you actually say invest. An investment means he's going to get a percentage of the company in return for the twenty thousand dollars you're looking for. And this is not a loan. This is not like loan me twenty grand and I'll pay you back. Your father will be a part of the company, Meaning Hill own part of it. It may not be a controlling stake, but he will own a good portion of it. especially the fact that you haven't started your company really doesn't have much value because. You don't have anything to show yet because you haven't sold the APP, you have made money from customers been made. Any revenue has showed any kind of traction to say, Hey, this company is worth X. amount of dollars right now is just the hopes that the just purely on the concept and the idea that you actually give him a return on investment. So the first thing I want to say that if you're going to approach her dad for investment, you have to seem as an investor and not your dad, which means you getting to present him the business just like you see presenting on shark tank right and what does the first thing they ask on shark tank all The sharks to ask the same question. Every time somebody does a presentation to go through the whole presentation things like that. The first question they ask is how many units have you sold? How many sales have you made a money Jimmy revenue they want to know do people actually want while you're selling the market value this product because the investor that's all they really care about this. This thing have legs have the potential to grow. Their opinion really doesn't matter. It's the market's opinion that matters. So you're not in that position right now where you can actually give numbers and proved that people want what you have, and that means you need to give up more equity to get the money. So think about the value of your company right now it doesn't really have much value because you're not selling anything you know have nothing in your hands it you don't have anything created, but what will it be in the future If it somewhat successful, it's really hard for you to tell because you don't have any data. But even if you say in two years, the company is going to be worth one, hundred, thousand dollars. In order for an investor to want to make money, they're to want to at least double their money. Okay. That means they won't forty thousand dollars in return for their investment of twenty thousand dollars. That means they're going to at least forty percent of the company. If you're uncomfortable with all of this, then my advice us a try to bootstrap your business much as possible you some of your savings grow as you can think of the minimal viable version of your APPs. You can get idea validation for a skin product market fit get some customers. Make some revenue see this has legs first before you actually try to raise capital because it's a lot easier to raise the money. When you have a working product when you have sales when you have customers, we can say, hey, people like this you know and it's making money and here my projections. But right now you don't have any of that data. So. If you're willing to part with, you know a big percentage of your company. Then go ahead and get an investment from your father and doesn't matter if your father anybody else that is an option if you're willing to part ways with that large chunk of percentage whatever that is if you still feel like you, WanNa bootstrap you WANNA raise some. Money try to see if you really need twenty grand how much is the bare minimum you need to star this thing to have it off the ground maybe it's not twenty maybe it's ten years, five thousand dollars and five thousand dollars can be earned right. You can actually hold off on launching this product and save five grand after a few months. Of living a little frugally. If you absolutely have to take alone five thousand dollars is a whole lot better than twenty in terms of what you're gonNA pay an interest. But if you do want approach your father and you feel like you'd like to have a part of the business. There's nothing wrong with mixing family with business as long as it's clear expectations are what everybody's getting in the deal. You don't want any sour grapes later on, you want people to feel like that. They got what they asked for what they they knew they were getting into. This is why it's important for you to be open and honest with your dad if you're going to approach him and as well as pitched to him as if he was an investor, you have to convince him that your product. Your APP actually has the potential with any data you can gather even if it surveys even if it's a market research, even if it's just simple as. Hey My APP is in this market and the potential in this market is X. amount of dollars of revenue year is how big the pie is, how much money that can be made who are the big players in that market who your competitors and how you going to compete with them. These are some things that you can really explore and display and present to anybody who's interested in investing, including your father and all this time wasted you're actually investing. Some, really good time and learning a whole lot about the market. You're about to enter
Customer Love Is Forever, Not Just During COVID-19
"I don't know about you. But over the past few months, I've been receiving just that little bit of extra customer love from brands and businesses whose products and services. I've used in the past now it could be that they genuinely care about my wealthy. It could be that they generally concerned about how I'm doing during these economically hot times, and so I'd like to offer a forty percents discount to come back and use their product. or it might just be that they looking after themselves, call me a cynic but that's kind of how it feels when you haven't been in regular contact with your customers and all of a sudden. Now that times are tough view, you reach out to them and say please come back and US please come back and spend some money his discount. A great example of that was just a couple of days ago. My wife received in the mile a bunch of gift vouchers to use discount vouches to us on influx shopping with Malaysian airlines to celebrate her birthday month now. In the Tena Twelve years that she's been a member of Malaysian airlines, she's never once received anything neither vie for that matter to celebrate her birthday month and so it kind of reeks of insincerity when all of a sudden tons a tough you'll now reaching out and offering me discounts showing me some birthday love at a time when you really just want me to come back and spend money because you've never done that in the. Past now to be clear I'm okay. If this crisis has alerted companies to the fact that they may be dropped the ball and they're saying Oh my God I have many touch with my customers. I really should do something that we make sure we a birthday celebration Def- gesture some sort that's okay if this has been the crisis that alluded you to that fact the fact that you've missed it in the past not great now you. Realized fantastic as long as you continue to do that moving forward and I know there's a lot of brands and businesses out there right now that are reaching out to the customer database reaching deep into anyone that's previously used in business to try and drum up some extra revenue, and if you're doing that in a way that makes it seem as though you care by talking about how life is in the crisis and offering discounts and. Celebrating, your birthday that's okay. If you haven't done it in the past, but make sure you do it in the future customer love is not something you pull out whenever it suits you customer love is something that has to endure the whole time. Otherwise, it's going to reconvene sincerity and long term. It's GonNa. Do you more harm than good
The Dignity of Work
"Guest today is Audie pen audience the principal owner of Audie Penn Consulting. He's been working in consulting for thirty years providing different services to several fortune fifty companies in diverse industries and organizations. Is Approach is a lean transformation by applying coaching. Training and project facilitation with local teams securing solid. Foundation. Audie has been most notable as a global consultant where he combines tactical leadership skills with pro processed focused improvements. Some of his clients are Caterpillar John. Deere. Martin Marietta and Han thanks so much for joining me today Audie. Thanks for having me Diane I'm looking forward to our conversation today. I am as well and we're GONNA be talking about culture in in business you know the impact that it has in. Most likely. Spending some significant amount of time talking about the current situation we were in an I had said in the introduction These episodes are evergreen and they are I think no matter when people listen to them. They're gonNA valuable information and We are recording this. I would love to say like toward the end but I'm not quite sure where we are with the whole covid nineteen pandemic and. So while there are things that leaders are going through and employees are going through therefore, companies right now I'm pretty confident that we're going to be talking about. Translates. No matter what the environment is that company finds itself. Absolutely Yep. Okay. So to start if we could. With you providing us with. A description of. Talking about the impact of organizational culture on business performance. The idea that comes to mind there is is a recent discovery of my own and I'll. I'll frame it in this language often I find. Organizations. Are Struggling with their lean or operational excellence deployments and there's a statistic that gets kicked around quite often that seventy to ninety percent of operational excellence. ORLEAN deployments end up in failure. and. My initial response to that was well, they're doing it incorrectly I need to understand why they're doing it incorrectly but I think, I've I've actually adjusted that language to not incorrectly but incompletely in, there's the connection to your question. And for me, the connection is we can do process improvement very well. But. If the rest of the organization is disconnected, the sponsors of the leadership level or the management level of process owners, then we can't sustain or continue to find ways to improve those processes in it seemed like we just continue to solve the same problems over and over again. That is so interesting. Okay. So, if I inherit you right. company decided they want to go through process improvement some area of the business, but they don't necessarily have. Complete buy in from everyone involved. So they go through the process and then everyone walks away. They go back to the way things were. Yes. Okay. So that feels to me like. The in has to start at the very top and then has to be pushed down is that A fair assessment. I would say, yes, there's there's one word though that mutiny short that is pushed because. When those sponsors and it's language that I use to refer to leaders when when leaders actually show up? and. They're clear what their organizations about what's important It's easy for organizations to align to that and questions that I ask often is how many of you came to work today to fail And no one answers the question. Yes. So I always say, well, if that's true of us, don't you think that's true of everyone in our organization we fail them by not being clear about talking about what's important.
The Power Of Telling Yourself The Reverse Story
"Convince somebody of something we're pretty good at telling ourselves a story that supports our position now, some better than others at communicating that story. But if we don't at least I convince ourselves of that story and it's pretty hard for us to even take a position at all. But I think it's equally important for us to be able to tell the reverse story and a few reasons for that. Firstly, it helps give you a position of empathy towards the other point of view towards the other person's position. Secondly, it can actually help strengthen your own arguments and essentially anticipate and then be able to counter. pushbacks against your position against your story against your point of view. And thirdly, and maybe more importantly, you might just find in doing that that the story you've been telling yourself previously was maybe not that convincing at all and I think way too often we're very good at basically dishonest. This is the direction we want to go. Now let's craft a story that supports that rather than looking at different stories analyzing those different stories from points of view from different positions and then deciding on a direction to go. And I reckon the value in the power of telling yourself the reverse story. Is Pretty. Compelling. Already
How to Automate Everything
"Over the years the accelerate your business growth podcast has gained recognition as a great resource for small business owners, sales, professionals, business leaders, and this is because of the guests these are folks with expertise in particular areas of business and they join me to share that expertise with all of you. Today is no different. My guest is Dan more after brief stints in enterprise and midmarket data center service providers. Dan co-founded vaporware to help entrepreneurs take their software ideas to market. Over the past six years, he's helped vaporware deliver thousands of iterations across dozens of APPs in four remain industries which are healthcare. HR Real Estate Nit. Ranging from the first. MVP. Versions to modern iterations on mature solutions. Thanks so much for joining me today Damn. Thanks for having me Dan. Absolutely so so Dan we're going to be talking about. Automating and and software and. I'm wondering if you would share with the listeners, your thoughts on Investing in custom software like Shit should we? Like build around. Should we just buy off the shelf? What? What are your thoughts? A great question one when we get a lot I think from the perspective of a business owner any new project or investment comes with a lot of risk, and so we evaluate each of those scenarios based on how much risk, what kind of risk tolerance of heads and so there's a there's a process of a leadership called thinking bets that if you don't know. All the facts. And want to make some kind of educated guess. How? How do you work through that process? In. So aligning those risks to what the business wants. Typically comes out. With a clear answer on the buy versus build spectrum in it's not just related to dollars. It's also related to outcomes that they're looking to achieve. So there's plenty of software off the shelf today, but if you're looking for a competitive edge or if your business is very unique in different ways and doesn't match up with Common practices than. Those are are some good opportunities for custom software.
Thai Airways New Restaurant Pop-Up In Bangkok Is Booming
"Food possibly the most maligned element of the travel experience nobody likes airline food is certainly don't like it. But apparently, in Bangkok, they do because Thai Airways have just taken one of the office cafeterias in Bangkok and converted it into a pop up restaurant and they figured it out with airline seats. Even if fourteen airline seats, they've made it look like the interior of an airplane including the airline seats, the staff of walking around and cabin crew uniforms and I think it's brilliant on a number of different levels. First of all, let's get rid of the old stock, the the food stock on hand second, they get to generate revenue third they get a great pr story out of it like we're talking about Diane's bring covered extensively around the world in various news outlets. Where we three four it's a positive story. It's not a negative story which we normally associated with the airlines and five and six. There's going to be six five I. think it's a potentially good market research tool. You could actually use it to start getting customer feedback on different types of food and different varieties of food different menus, a food, and the six one I think is at shows tire ways to be a bit fun a bit quirky, even innovative. And all of those things I think lead to a very, very positive brand image coming out of this temporary pop up. So I
How can I increase traffic to my tarot reading website?
"Hi Chris My name is Daniele from Centennial Colorado. I'm actually new to the show but very excited to incorporate the podcast side-hustle broke into some ideas have been working on my side hustle is doing Tarot into readings. It's something I've been playing with for a few years and I've done some live readings that different groups and I get great feedback I would love. To have people book sessions more regularly. I set everything up I've not add it to my website I have link to a page where they can vote their own sessions. I've created a newsletter I've got testimonials I've posted on social media and crickets. So my question is asking if you have any tips or insights on getting people to see my site and to book sessions. I would really appreciate it. I know that being seen is going to be one of the best ways. I did just book foods at a local metaphysical fair for. February. But anything besides that. If you can give me insights, I would love it and I look forward to hearing from you and thank you so much. Danielle, what's up? Thank you so much for listening and for calling in as well. Now, this is a great topic because I said. So many of our listeners essentially have the same question. For whatever their business is and you know just just to be clear first and foremost there's not a pithy answer and there's one thing I can say thirty seconds it's going to solve the problem. The. Question. That Danielle is asking, how can I get more customers? This is not just something that a lot of side hustlers went to. No I mean this is something that a lot of small business owners and executives at major corporations want to know and many of those big companies have entire sales and marketing teams devoted to customer acquisition Seo. Sometimes, they pay agencies a lot of money to come up with a creative campaign all in hopes of doing the same thing essentially that Danielle and maybe you wants to do, which is bring more traffic to your website or otherwise acquire more customers. So. On the third, way calls that I've been doing a pretty much every other Thursday for anybody who's interested in the third group model that I wrote about in the money tree, which if you don't know what that is, it's essentially. People like you who are all trying to start an income generating project I do these calls and we spent a lot of time looking at different situations and brainstorming a group about individuals. So for Y'all specifically like if we were going to call in and look at this, we probably pull up her website. I took a quick little look. Her website consists almost entirely of a way to book her to hire her for her Tarot reading. Service. which is a good thing. Of course, that's what she wants to do but my concern, therefore, my suggestion unless you wanted to do that unless you already knew who I want to hire on Y'all already pre sold on it there's not really any reason to go to her site and you also probably wouldn't find it unless she told you about it or somebody else told you about it. So my number one suggestion again, recognizing that this is a long term goal should probably try. Some other things too but my number one suggestion would be to add some more helpful content to this website. Give people something for free give them a reason to visit the site. So I don't know a lot about Terro- what do I need to know what is essential? What are the top ten surprising facts about it? What are the misconceptions about it who can benefit from a reading? Do I need to prepare somehow mean those are just some of the questions that I had. Just kind of thinking talking my head maybe even. A list of resources which I do say she has a she has some resources in links on our site, but maybe just kind of building that out more be a little bit more helpful than just hire me and not to say, you shouldn't have to hire me there. That should be there should be front and center. Absolutely. But if you want to grow your website ultimately, you're gonNA need to provide people reasons to come to your website besides just that one reason of hiring you.
Business Book Readings Are The New Industry Conference
"Conferences a pretty much standstill right now to travel restrictions and limitations on numbers of people can gather in one place and most have filled that void filled the gap with virtual online conferences and that's kind of okay. But it's not the only option. Another option might be to identify the topics and the speakers in the authors that you want to hear from going, find the book, find their content, find their videos online or you. Purchase a book, and then you gather together as a small group in your local area to highlight those points that you want to highlight, and then discuss the bite them amongst yourselves because what you do when you do that is you still getting the expert opinion they might not be there in front of you but you're still getting the expert opinion is still getting the expert knowledge and you're still debating and discussing it as a group. What you miss out on admittedly is Directly, with that expert or that speaker, but let's be honest most conferences. You don't get a lot of time to do that anyway. So I think rather than just either not going to these industry conferences or because you can't all going to the virtual online ones I. think it might be a lot more productive to get together as a small group identified the topics and the people you want to hear from go out and find the content a lot of times it will. Be Available for free. Sometimes, you might have to go and buy a book on Amazon for Twenty Bucks or something. But either way you'll get any expert opinion the expert knowledge you were discussing as a group picking it apart trying to find pros and cons and I think that's not a bad supplement to an industry event. What do you
How can I find companies to sponsor my podcast?
"Hi, Chris this is rod from Omaha. And I've been listening to this show for over a year. Thanks for the helpful content. Planning to start a podcast and I want to do it seriously but maybe not professionally, but I want to plan well, then do everything I can to recruit inactive audience that will be attractive to sponsors. But what do I need to know in? How do I find those sponsors do I find them in advance or only after the audiences more established fact? Rogge what's up? Thank you so much for listening. Thanks for the question and I am excited about your podcast. Really glad to know that you're planning to take it seriously. You know not everything has to be professionally as you said, but to take it seriously, I think that is admirable. So let's talk a bit about sponsorship. Your question specifically is, what do you need to know? How do you find the sponsors? Do you find them in advance or later? So on that last point if it's important to have sponsors When the show launches most likely, you'll need to partner with a podcast network or distributor who will license and distribute your show. Now, this is changing by the month because I realized the follow up question is okay who are those people? Where do I find them while it's changing by the month? It's a very fast moving industry but a few well-known podcast networks at the moment include wondering Pushkin Industries, and cadence thirteen where side-hustle school has hosted. Now, in recent times, streaming services like spotify have also gotten in the game by producing and distributing their own podcast as well. Now, I just named a few of the bigger ones there, but there's also a lot of others as well. Assuming. You aren't going through a company like that, which is kind of like working with a traditional publisher for your book like there are pros and cons to it. So assuming you're not doing that, then you'll really need to focus more on building up your subscriber base before sponsors will be interested. And then once audience established. That's when you want to start looking for the sponsors a great place to start. Once you have a good number of downloads let's say five to ten thousand per episode more is Mid Roll. She can look at mid roll dot com they produce podcast of their own, but also sell ads on a commission basis for lots of other podcasts and as the other companies I mentioned mid roll is not the only option. So when you search fine podcast sponsors in Google or wherever you might find several other networks that do the same thing. Now lastly, in addition to those networks because let's say you're starting off and podcast is going well but you don't have really big numbers while you can still approach brands directly if there's companies that might be a good fit or you can invite them to approach you directly. So how do you do that? Well on your podcast website which you should have a website by the way include a prominent page called sponsor INFO or sponsor this podcast something like that. And I think if you don't have a ton of downloads, this is a good entry point because you can try to sell some other unique characteristic about your podcast. For example, it might be a small tight knit community that isn't ever going to have a huge listenership in terms of just the raw numbers, but this community is very loyal and it's in need of services that a sponsor could provide. So I've known a lot of smaller podcasters who have had. The same sponsor is often for years who have just really believed in in the podcast and they have kind of forced this good relationship between. The company, the PODCAST, her and the audience, and all without going through a network, which, of course, by nature and network is a middleman and there's commission involved and all that kind of stuff. So if you different options there, but I think overall whatever you do. The most important thing is building an audience like focus always on your audience focus on what can I do to create a great podcast? What can I do to provide valuable helpful content because that is the foundation for any relationship whether you're trying to work with a network trying to get your ad sold by distributor or trying to connect sponsors directly focused on your audience.
Fed survey finds widespread pessimism about economic future
"Reserve survey of U. S economic activity found generally modest gains in August but also pessimism about the future, given the threats posed by the Corona virus. Fed report made public Wednesday said that a theme echoed across the country is the lingering uncertainty stemming from the pandemic that it's negative effect on consumer and business. Activity.
Can I make a different video about dogs every day for a year?
"Hi Chris, this is Shaun from San Diego and I've been listening since episode one and I think I've finally found my side hustle idea. What if I make a video every day for a year what would happen I have an idea to teach people about corgis. It's my favorite kind of dog through a lot of Corgi lovers out there and I was inspired by the guy who blocked fish tanks instead of blogging, I'm thinking of making a series of videos and because side-hustle school is daily, I'd also like to make different video every day for a year but just all about Corgis is this a good idea and what do you think will happen if I do that? Thanks Sean. Thank you so much for the question. Interesting idea for sure I've never heard this one before daily video series all about not just dogs but specific kind of dog. So leave the discussion about corgis themselves for now. I WANNA focus more on the broad question here Sean specifically asks what if I make video every day for a year what will happen. I think what? He's thinking I've kind of fallen into this trap myself. It's not necessarily a trap but what's going to break it down I? Think what he's thinking is okay. If I make a different video every day for a year, it might start small but over time more and more people are going to be watching and then like month one month to month three as as I move toward know corgi video number three, hundred and sixty, five all of a sudden there's going to be a huge audience of Corky. Lovers all watching and just anticipating as video, etc. so that may happen. Okay. So first of all, it may happen and it is good to be consistent and it can definitely help not just in terms of building the audience, but also you yourself like if you're trying to get in the habit of regularly publishing something or just again being consistent that can help but I think it is a trap to think that automatically the audience is going to build often with these things i. think this was true a lot when. When everybody was live streaming every single day. During the beginning of the COVID nineteen season and I've done life streaming myself. I'M GONNA keep doing it I. Think it's a great way to interact with folks but notice that like in the beginning of that season, like a lot of people started doing who weren't doing it before and I did see a lot of growth but then like often what happens is it just declines after a while which can feel demotivating because. You're like Hey I'm here I show up. I'm here every day or however often it is. Why did people stop watching? I think we just have to remember that people have busy lives and they're not necessarily going to be committed to you know coming every day or whatever the pattern is like you have to make it worth their while you have to always say what's in it for that other person to make that commitment. So doing something over and over consistently can't be a good path to building more traction, but you could also do that over and over and not see those results. So just keep that in mind remember that classic definition of insanity right is doing the same thing over and over but expecting different results and I often think about this. I'm sure a lot of people have heard of the ten thousand hour theory which Malcolm. Glad well popularized. I'm a fan of. His books but I think there is a critique of Allah critique of that theory. which is you can spend ten thousand hours doing something and still not have much to show for it. You know, yes the Beatles practice pretend thousand hours and had all these experiences playing in Germany before they got big and the UK and then America, and beyond. But lots of other bands can practice for ten thousand dollars and not the Beatles. and. So we can talk about that for a long time, but I think the idea just doing it doesn't necessarily guarantee success. So to get back to Sean, I would say it's definitely worth a try but the bigger question is to ask what can I do to help educate the world about Corgis or whatever my topic is, but we're talking about Sean and hopefully build my authority as the Corgi guy and so if you think about that question and the answer might lead to that daily video series, but it just as might well lead to something else. Okay. So don't let them medium or format drive your process don't let that medium or format lead the. Way, you know focus on the topic focus on what you want to communicate and be open to different mediums or formats as you go.
Now Is A Great Time To Double-Down On Focus Groups
"We will get that but how many of us really putting serious time and effort into finding out about? The best way to do that I think is through focus groups and focus groups. In the pure sense I'm not talking about a focus group where you get a small group of people together and ask them what they think of this product in that service that you offer I'm talking about a focus group where you really actually try to understand your customers and your consumers, and what are they wants and needs and desires because once you do that, then you can stop to craft your your services and. You'll products or the very least craft. You'll story around what it is that you'll market neat and right now and he got a lot of people are, I, think a lot of people crying out for that I think a lot of people would welcome the opportunity to have a small focus group to just talk about issues facing them, and you don't want to make it seem like a total kind of support organization but in a way, that's what it is. You WANNA reach out to them and maybe offer. Offer a way to have a chat about issues that are somewhat related to your product but not your product. So you might WanNa, talk about if you're selling oils and Lotions, you might want to talk about the benefits of essential oils for example. Now, that's something that can help with I bought your product on on. So I think right now it's a real good time to stop reaching out to your customers and do whatever you can to bitter understand them and understand what makes them tick understand. They wants needs and desires as they are right now, which are very different from what they might have been six months ago and find out how you can help them, and then be prepared to help the V prepaids and not. Just sell them products leap prepared to find ways to help them whether that's just doing some research on articles or connecting with other people whatever you can do to help them help them because in doing that you understand your customers, they understand you and in the long term that makes for a pretty good relationship already that is for today I. Do
5 Often Overlooked Business Mistakes
"Guest today is Patricia stalwart. Patricia. Otherwise known as the prophets teaches business owners, how to get back to basics. Plans to make the money they had in mind when they first started their business. She says that four out of five businesses will fail and the majority of the failures won't be related to money issues. Patricia is the CEO of PS worth the author of the Prophet, Handbook and the host of the so boss three sixty podcasts. Thanks so much for joining me today Patricia. Having me. I am thrilled to have you here. We are going to be exploring the five costly mistakes that business owners make. That are so costly that they can not only at cost the money, but could potentially cost them their business as well. And when I read your bio I, read the US say the four out of five businesses will fail I. think that is a staggering statistic. But that's not really the end of the story. Is it? No I it it's. It's really not the end of the story. The other statistic that sort of buried inside of that is that. Over the past few years. sixty, six percent of businesses either did not make a profit or just broke even. Wow yeah, that's staggering when you is the only a third of the people in business actually made money. On my goodness. Okay how do you survive? So so yeah, those going out of business. That's the end of the story. The story continues on for those. Who Survive in a sense you know. Yeah. Yeah. But not well, and not for very long I mean my gosh how long can? You go I guess you could go for a while breaking even, but then you have no money to invest in your business no money to invest no return on your investment. Remember Your Business is really an investment in an. And if you're just breaking even you're not making any kind of return on your investment. Wow. No kidding. Yeah. Oh my goodness L.. Well. having said that let's jump into these mistakes. So what is the number? One mistake? You see business owners make? Well, it's kind of hard. They're all almost. It's hard to know where to start but I'm just gonNA start with with the first one I thought of and that's Just not understanding where you are related to your goals that is not understanding what's coming in what's going out and where it's going. And what's leftover? We might have an idea of what's coming in. And I have a lot of I mean I talked to a lot of business owners who tell me you know that gut? They know what's going out you know and they know where they stand, they know what's leftover. But when they look at the reality of it, their gut is generally off a little bit. You know. They don't really have much left over as they think they have leftover because they forgotten about all those little expenses that keeps creeping up. And they don't take those things into account. So it is really That's that'll get you right away. If you don't know where you stand at all times not having you know they talk about cash is king and I say cash flow as Queen and if you don't have a King or Queen then. Then you're really sunk your. Yeah. Right. Your Kingdom is falling down absolutely how And so wow, I mean that's that's just I gotta think that then they are just amazed. When they actually seeing what the numbers really are. Yeah, and the here's the issue. Most of them don't want to look at the numbers. I mean nothing like I've talked I've talked to, in fact I to a woman today was a business owner and she said. I can't under I I. Don't see why understanding my numbers would help me Oh my gosh. Yeah. It's like, oh Okay. I have this other philosophy and this philosophy is my job is not to convince you. Or my job is to inform you and if you don't want to take that information, then I'm okay with that. Because, as I always say once I've told you something, you cannot even hear it. So if you don't make your numbers are that important to you find I have no issue with that I have told you and that's the. Wrong. Oh, my goodness. I have so many questions. Okay. Because I mean. I would think that someone would like that would become really really important when some expense out of the blue popped up. And they couldn't cover. Well you know here's the thing. They've done studies and they've they've shown that in in terms of personal finances the average person could not cover a four hundred dollar. You know expense without going into debt using credit card or something like that. The same thing happens to business owners unfortunately there in the same boat because generally the way you manage your personal finances is the same way you manage your business finances and vice versa. So most business owners are right there on the cusp all the time you know anything could just knock them off of that in point
How to go from farmers market to grocery store?
"Hey there Chris. My name is Joe I'm from Iowa City and I've been listening to the show for a couple of years now. I'm still enjoying the ponds. I started baking more during the pandemic and then I decided to try hosting a booth at my local farmer's market. I've been my Vegan bars there for two months and the response is fantastic. I mean everyone loves them and they're sold out every week. Part of me likes the idea of ramping up been seeing how I can achieve more distribution. But I also have no. Idea how to do that. I'm just a one person operation and don't have a budget to move to a commercial kitchen. Hire anyone how can I grow without over investing? Looking forward to hearing from you. Thanks. Joe What's up. Thanks so much man. Really, glad to hear your message and yes, we do try to keep it punted mental around here just taking care of business. Now, I have not started baking much myself during this pandemic, but I have eaten a lot of delicious baked goods I will say that I am trying to take one for the team. Fortunately I've also been running more. So it kind of offsets it at least that's how I rationalize it. Now as for Scaling Up, let's talk about these bars. I'm actually working on a dedicated classroom episode specifically about growing a food and beverage. Side Hustle. Because this industry really does present some unique challenges at least compared to growing your APP or your e book or a lot of other things even some other physical products because you food and beverage there's a lot more regulation. There's a safety issue and there's just like a freshness issue and how do you ship it? How do you transport it? It's a lot more complexity. Doesn't mean it I can't work. Of course over the years we have featured a number of people who have really done. Well, it's just one of those things kind of goes from being really simple at a base level like you know making those bars taking them to the farmers market to sell to a much increase level of complexity. than. Move to commercial kitchen or outsource to a CO packer who will follow your recipe to make the product in bulk, and the thing is like most people in this space. If you are going to grow this kind of business at a certain point, you do have to make a couple of key decisions about that because you can't just keep working harder all the time. In fact, a lot of people end up getting burned out and I don't even mean that in a pun mental way they actually just get really exhausted because they start to see initial success and then like there's more demand for their product, you know just like, Joe, saying is. Sold out, and so they just try to keep doing more and more. And you can instantly scale your labor. So. If you don't want to go that route, which of course is totally acceptable. Either way you know couple of ideas. If you don't to go that route, you might consider setting up a second booth at a different farmer's market like in the same area perhaps a bit further away assuming there's more than one in your area and they may be alternating between the two. So in one town, the farmers market is on Wednesday and then the next town over you know it's going to be on Thursday and they do that because a lot of the vendors overlap. You. Could also offer home delivery or perhaps pick up at your home if you're comfortable doing that maybe one day a week or something maybe it's on Saturday afternoon or whatever space is being taken with your day job and the farmers market and anything else. You could offer catering for offices and events as they slowly begin to come back. So there are some ways to expand without going down that route of exploring commercial kitchens and Co packers, etc.. But at a certain point, you kind of have to make that decision like am I going to go down that path growth or just decide? This is cool. You know where it is right now. Or perhaps, there could be a third path. You know I'm all about the third path. Maybe the third path is this project inspires something else maybe Joe goes from saying you know what I? Didn't think I could ever do this thing at the farmer's market, but it's going really well, maybe it's given me a totally different idea entirely. So. The choice is yours just be careful in trying to grow food business and doing everything yourself because it will get pretty difficult pretty quickly.
Soap - The Key To Building Hotel Brand Loyalty
"A great idea for how hotels can continue building brand loyalty even whilst they guest on able to travel to stay with them. Send them a bar soap. And I'm not even joking as you know I used to travel quite a bit before this covid. Nineteen. On. Every six months of the year it'd be on the road and I'm lucky that a lot of those times was staying Nice hotels and so whatever I stayed in a nice hotel and came across an ice bar or so nick, I took a with. and. As a result of that, I had a great collection of soaps at home. I can't remember the last time I actually had the by soap for my house in fact, even if I was traveling and I knew I was staying in a not so nice hotel I'll take one of the nice spas of site that I had at home and take that with me just to sort of pretend that I was staying in a nice hotel. So I guess I'll become a bit of a soap but because I haven't been traveling for the last six months. The other day. I'd run out of sight. So I had to go by a bar soap at the supermarket. I hate it. And it made me think about all those little buys asleep sitting in hotel storerooms, housekeeping storms all over the world not being used. Now I know they're not necessarily going to expire anytime soon. But think about the message. It would send me if a hotel semi nice little packet of two or three of the soaps the imagine the impact that would make a little note from the housekeeper all from the the general manager or somebody. Now I understand that we're trying to move towards sokoll reusing trying to get away from single use packaging bought a lot of hotels still undoing doing it, and whilst we're not doing it, why don't make the most out of it from a marketing perspective why don't get a little bit of mocking value and brand loyalty value added so if you are in The luxury hotel game particularly, and if you've got those nice little soaps, I would be going back through your database of guests, your regular repeat guests and see what it's GonNa cost you to Realistically Send Bauer to soap with a nice little night to the guest and saying missing you wish you were here can't wait to see you back. I actually think it would have a massive impact much better than promotional deals much better than advertising much better than any social media campaign. You can think of go directly to the gifts that you know love the brand build that brand loyalty while they're staying at home. I
Are you making it hard for your customers to spend more money?
"Customers that have already paid you money or the most likely people to pay you again more than new customers. Actually they are ready have gotten something of value from you. They can trust you they're going to want more so if you can offer more. To make it easy for them to buy the relationship with your customer is a value exchange you are giving them value. They're happy with that value and therefore they pay you money. If it's a win, they're gonNA WANNA do it again. So what I want you to do spend some time this week to take a look at the process from a customer's point of view of coming to your website, coming to your business and trying to make another purchase whether you're e commerce store whether you're a SAS business whether you're buying an online course do they have to? Go through hoops I want you to actually do it. I. Want you actually pretend you're current customer and even if it means you buying your own product, go through the checkout process, you might want to you know give yourself a coupon code to get You know one hundred percent off. But the point here is that you want to check out as a customer go through that process and then go ahead and try to buy again. Do they have to do the same things over the enter the credit card information all over again they're billing information their preferences. Their sizes if you're ordering for close if it's a service, do they need to fill out the entry form or the on boarding form all over again anything a customer does once they should not have to do over and over again you wanNA simplify and streamline this process. In fact, you want to be so easy to use that need to do is click on a button on an email you send them say hey, I have this offer click on this bun they look at that page they click a one bun and they check out this makes it Very, simple if you have a site that is membership base, basically they log in with their credentials. So inside everything is secure and on the back end, you can charge them automatically because you've charged them. Already we wanted to do is compare your business, your website, your whole process to a business you really love doing business with as a customer, right so if you love buying things off, Amazon than take a look at what the steps are as a returning customer, you like buying eyeglasses from worry Parker same thing personally I shop around the APP Sumo Alah. New, startup kind of products and I come back again and again what I love about that process is I save time I just signed into my account. It's very simple to buy a new product and I can see all my old products in my account easily. So I can kind of see an access. So some of those things I've done in the past. Now this is someone who willfully coming back to your site to buy something, but if they're. Already or they have an account or your software company and they're inside their account are you making it easy for them to understand what they're missing out on you need to make sure they understand that there are other things they can spend their money on some people want to spend money. A lot of people wanna buy things that's going to benefit them. But if you're not making it easy for them to see the value offer, then you're just not gonNA get the sale for example, if somebody hits a certain tier in. Your Business are they warned are they told to upgrade at the time? So they can get more benefits that they can not be held back. I've seen this with coaching where People Do Group coaching the do maybe to webinars a month, the email, the people that attend both webinars and say, Hey, this is awesome that you're you're joining the Group Coaching we have dedicated coaching and a private facebook group. You could be a part of if you move up and tear in the coaching program people that use your products and services. Want more. These are the people you need to sell to not the people that are dormant people that have been using your product or service. These people are sold they're getting a benefit and they will pay for more. So you have to actively expose your customers to what they're missing and how they can pay you more money how thick can get more from you and get more value. You have to be proactive and not reactionary a lot of people. They only send out a, you know a campaign on email once A. Month telling about their sales or maybe telling about a promotion they're doing and they just hope people will upgrade at that time. Maybe see that email at that time maybe they're busy maybe they're they're not really add up to date on their inbox as somebody else handles your inbox versus actually reaching out based on actions actually sending them a message inside their account. Some people even do this with customer support they reach out to customers the email support or child support frequently, and they say, Hey, I noticed that you utilize support what. Would you like to get premium support for ten dollars extra a month. This means that you'll have a lower wait time and maybe like twenty four, seven support whatever that program support includes. The point here is that they are utilizing the fact that they like this action they like doing this they're utilizing this part of your service and they'll probably GonNa want something more than a utilize their liking that for example, I love Youtube I watch you two more than I, watch any other medium. So when Youtube? Noticed that I watch a lot of youtube they promoted to me. They sent me an email. They also sent me a little message on the APP Why don't you upgrade to a youtube premium and you'll never have to see ads you get exclusive content you get access to music to me who is a no brainer yeah, this awesome I don't. WanNa see ads more youtube I watched enough you to for this to be worth it, and therefore they got money from me. You might be saying, well, you were not a customer yet I was by watching ads high was making the money but I make more money with youtube premium