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California winery finds clever way to cut carbon pollution


Before you pour a glass of wine. Feel the weight of the bottle in your hand. Would you notice if it were a few ounces lighter? Jackson family wines is betting that you won't the California wine restarted analyzing its carbon pollution in thousand and eight for us. It was really eye opening. Jillian bro Vice. President of Sustainability says. They discovered that a huge amount of carbon pollution was caused by manufacturing wine bottles. The Big Aha moment that we saw around our missions was really with glass. When you look at the supply chain for glass it's sent pretty energy and emissions intensive process so now the winery not only invest in renewable energy and efficiency. It's reduced the weight of each glance bottle of its Kendall Jackson Kremlin's by a couple ounces and in addition to emission savings. We saw a pretty significant financial savings associated with having to buy less glass. The wiring careful to avoid affecting the bottles look and feel and drew Rosas. Customers have not complained meanwhile shipping and sales clerks appreciate lifting lighter cases so cheers. Here's the lighter wine bottles and don't worry there still. The same amount of wine inside

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