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Automatic TRANSCRIPT

Earlier this month. Democratic presidential hopeful Michael Bloomberg hired a team of meam creators to post viral social media content for his campaign given the polls at the moment. It doesn't seem like it worked but we are definitely still talking about it. The sponsored content sidestepped facebook and INSTAGRAM's rules on political ads that actually prompted the company to create a new policy around sponsored content by politicians and since other candidates might catch on that influence or marketing is a fifteen billion dollar industry. We will probably see more of this as the year wears on Taylor as a reporter at the New York Times writing about Internet culture. I asked her first. Are there any regulations on how candidates use branded content? Well not really time that the FTC. Which is the Federal Trade Commission has tried to issue rules and guidelines around disclosure on sponsored content? It has not been effective. There's really no way to police these massive platforms. The majority of content related to politics is not sponsored. It's organic content. So when you look at you know who's generating the most online conversation. It's undeniably trump and Bernie Sanders. And I think that Bloomberg is trying to kind of make a name for himself online through this paid content but you have the vast vast vast majority of political content on these platforms discussing sanders and trump. Right what do you think is the relative of this kind of campaign knowing that it primarily targets pretty young users who either might be too young to vote? Or who historically have not been that active elections? I wouldn't say at targets that young users to be honest you know the accounts that posted these memes actually have a much older audience so it really is the millennial donors they wanted in on this. They're trying to make a buck anywhere. I think it's just worth noting that for Bloomberg to sort of be in the running on the Internet. He has to pay for it. He's not able to generate that grassroots. Support that some of the others from outsider. Candidates have so. Yeah we'll see if it's successful and if these people actually come out to the polls at will and it gets to this kind of like age old question like ever. Since there's been viral Internet content there have been people who've been trying to manufacturer Viral Internet content. And you could argue that. While some things do go viral. Maybe more than they used to in terms of brand it's still kind of an uphill strategy like. Is it something that no other candidate is going to try because it takes either so much money your time while again not to bring him up again but it's just sort of a sanders as a candidate who he himself is really the influence and he has gotten the majority of support from actual influencers like Youtube Stars? So you know. He hasn't had to spend a dime on that. Bloomberg's viewpoints don't generally have that kind of organic Young support on. But when you're a candidate like Bloomberg or you don't have that youth support baked in you have to essentially try to buy it